The Importance Of Client Feedback

Organisations use market research to find all types of different information from their potential and existing client base. By doing so, these companies can successfully learn whether their marketing and customer service strategies are working and if they’re keeping up with clients demands.

To fully understand the client’s perception of your organisation, customer feedback is essential. Contact centres are a focal point for customer interactions and hold an opportunity to gather client feedback, providing insights to improve every aspect of your business.

Gathering client feedback is important for many of reasons, including:

Improving Your Products And Services

Client feedback is paramount to determining the customers needs and tastes, which is particularly helpful when an organisation is introducing a new product or service. Companies conduct focus groups or customer phone surveys can help to determine the specifications the client wants.

Client feedback is the route to all successes. Without feedback, you will have an understanding of what matters to your customer base. Without, your organisation could fail to meet the needs of your customers.

Showing Your Clients Their Opinion Matters

According to the article “Why Customer Feedback Is Valuable To Your Business” written by entrepreneur Tim Jahn, “by asking your customers to provide you with feedback, you’re communicating that you value their opinion and you care about what they have to say. Your customers feel important because you’re treating them as such and they feel involved in shaping your product.”

When you listen to clients, they feel valued. This is a positive and emotional experience which is directed back to the company through word-of-mouth marketing – which results in more sales and client retention.

Helping You Learn The Market Trends

Customer feedback is a great way to determine why clients are no longer doing business with an organisation. The goal of the survey would be to win the customer’s business back after they’ve stopped using a product or service. The outcome of the clients feedback can determine changes in the structure of the organisation.

Customer feedback can also be valuable in detecting certain technological trends among clients. It’s important for an organisation to know what trends are popular for clients so they can keep up accordingly.

Gemma Harding
Gemma Harding

As Head of Client Services, Gemma is an expert in the telephone answering services industry. With over 20 years of experience in the call handling process she will guide your organisation to an improved customer service strategy. Hobbies include all thing equestrian.