The University of Bedfordshire is a large University based with campuses across Bedfordshire, Buckinghamshire, London and Birmingham.
Clearing is the final stage of the main UCAS application cycle where all universities are actively aiming to recruit additional students. With increased competition, the University of Bedfordshire needed to ensure that our operation was effective and that the number of students lost to competitors was reduced.
During Clearing, the University will expect to receive in the region of 3000-4000 calls from students wishing to study at the University. These calls are of key importance to the financial sustainability of the University as such.
CallCare were appointed to offer a secondary call centre in the unlikely event that the University phone lines failed over this key period, in addition to delivering an outbound call campaign:
• Project 1 – To act as the University of Bedfordshire’s secondary call centre in the unlikely event of the internal telephone servers failing.
• Project 2 – To deliver an outbound call campaign targeting prospective students to generate additional income.
• Project 3 – To offer an out of hours solution to ensure that the University clearing lines remained open 24 hours a day.